Youtubers have always struggled to find their best thumbnail that will get them the most number of clicks to bring down their cost per click of the video lower and at the same time maximize engagement.
It's not just Youtubers, Instagram models want to know which image will perform better as their cover photo and Ad campaigns are looking for that hooks that will give them the virality.
Verge now brings a new perspective to these creators and creates these visual prediction markets where people can predict which content will go viral even before they are posted and this will help the creator monetize the content, get feedback, and most importantly get engagement for their brand value.
